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The grandaddy of MTB loses it's soul

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The grandaddy of MTB loses it's soul

Postby schwim » Tue Feb 07, 2012 9:48 am

Kind of sad to read.

“The acquisition of Marin by Minestone will allow us to strengthen our brand through increased investment in product innovation, marketing and human resources,"
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Re: The grandaddy of MTB loses it's soul

Postby jeff » Tue Feb 07, 2012 11:09 am

Sad because it'll be owned by the Brits or sad because an investment firm bought them? :) The latter is pretty common in the bike biz - for example Fox Racing Shox and Camelbak are both owned by a company called "Compass Diversified Holdings" that also owns Triden Medical, ERGO Baby, and American Furniture Manufacturing, among others.

Marin was definitely a big part of the early MTB scene and it's too bad they weren't able to translate that into more sales here in the US. Sounds like they have a decent following in the UK and for now they're staying in California which is good news...
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Re: The grandaddy of MTB loses it's soul

Postby schwim » Tue Feb 07, 2012 11:24 am

A sentence you'll probably never hear:

"Bobby decided that he loved mountain biking so much that he was going to start an investment firm."

I've gotten to witness it happen a few times in the enduro mc market and no matter how glass-half-full they try to make the acquirement statement, the fact is that decisions will now be made and vetoed by the bean counters and the product will be homogenized to some degree to appease the stock holders.
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Re: The grandaddy of MTB loses it's soul

Postby ollysj » Tue Feb 07, 2012 11:31 am

Sad bc the brand could disappear in the near future. Look what Trek did to Schwinn, Klein, Gary Fisher or Bontrager....
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Re: The grandaddy of MTB loses it's soul

Postby dozzerboy » Tue Feb 07, 2012 11:53 am

ollysj wrote:Sad bc the brand could disappear in the near future. Look what Trek did to Schwinn, Klein, Gary Fisher or Bontrager....

What do you mean what trek did with fisher? They bought it to keep it alive. Fisher wouldn't exist without trek. Also, how many people ride treks? Lance Armstrong has...
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Re: The grandaddy of MTB loses it's soul

Postby ollysj » Tue Feb 07, 2012 12:16 pm

dozzerboy wrote:
ollysj wrote:Sad bc the brand could disappear in the near future. Look what Trek did to Schwinn, Klein, Gary Fisher or Bontrager....

What do you mean what trek did with fisher? They bought it to keep it alive. Fisher wouldn't exist without trek. Also, how many people ride treks? Lance Armstrong has...
I ride a Trek and a Gary Fisher :wink:

Today, the brand GF doesn't exsist anymore, just as a "collection". Doesn't look very vivid to me.
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Re: The grandaddy of MTB loses it's soul

Postby jtorlando25 » Tue Feb 07, 2012 12:17 pm

As long as I have 30 lbs of fun between my legs at the end of the day, I could care less about which investment firm owns the sticker on the side of the frame. Business is business. Just ride and don't worry about it.
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Re: The grandaddy of MTB loses it's soul

Postby GoldenGoose » Tue Feb 07, 2012 12:56 pm

jtorlando25 wrote:As long as I have 30 lbs of fun between my legs at the end of the day, I could care less


Wow, this is just too easy. :lol:
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Re: The grandaddy of MTB loses it's soul

Postby jtorlando25 » Tue Feb 07, 2012 1:01 pm

GoldenGoose wrote:
jtorlando25 wrote:As long as I have 30 lbs of fun between my legs at the end of the day, I could care less


Wow, this is just too easy. :lol:

:mrgreen:
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Re: The grandaddy of MTB loses it's soul

Postby maddslacker » Tue Feb 07, 2012 5:39 pm

30 lbs? Is that your bike weight?
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Re: The grandaddy of MTB loses it's soul

Postby steve32300 » Tue Feb 07, 2012 9:00 pm

My first Mtn. Bike was a Marin,a steel hard tail Pine Mountain.I'll always remember how nice it rode...
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Re: The grandaddy of MTB loses it's soul

Postby schwim » Tue Feb 07, 2012 9:07 pm

jtorlando25 wrote:As long as I have 30 lbs of fun between my legs at the end of the day, I could care less about which investment firm owns the sticker on the side of the frame. Business is business. Just ride and don't worry about it.


Which is fine when a consumer has this attitude. The problem arises when the people that own the bike companies have this attitude as well.
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Re: The grandaddy of MTB loses it's soul

Postby 1sikkHucker » Wed Feb 08, 2012 12:56 am

schwim wrote:
jtorlando25 wrote:As long as I have 30 lbs of fun between my legs at the end of the day, I could care less about which investment firm owns the sticker on the side of the frame. Business is business. Just ride and don't worry about it.


Which is fine when a consumer has this attitude. The problem arises when the people that own the bike companies have this attitude as well.


I agree with both of you on 1 hand most bikes need upgrades straight out of the shop anyway so just inspect the welds more than likely you'll upgrade parts eventually so find a bike thats right for you then go out there and put the product to the test and beat the hell out of it. On the flip side of the coin schwimm is also correct because after an aquisition (especially from a company that has no clue about the existing product or the culture) the new owners of the company are not in touch with their client base and will cut corners anywhere and everywhere they can to increase their profit margin then as soon as the real bikers quit buying their products they go straight to the Wal-Mart shelves in hopes to snag the uninformed and hasty buyers
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Re: The grandaddy of MTB loses it's soul

Postby vKAOSv » Wed Feb 08, 2012 2:57 am

GoldenGoose wrote:
jtorlando25 wrote:As long as I have 30 lbs of fun between my legs at the end of the day, I could care less


Wow, this is just too easy. :lol:

LOL. Awesome.....
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Re: The grandaddy of MTB loses it's soul

Postby mtbgreg1 » Wed Feb 08, 2012 8:45 am

Kind of sad to hear, but if they weren't doing a good enough job of running their company that they had to sell out.... ?

Personally, if/when I ever buy a really nice rig for myself, it will be from a company that I think really has a passion for bikes, and isn't a mega-corporation. Three of the medium-size companies that I would love to buy a bike from are Ibis, Santa Cruz, and Niner. I feel like they (and SO MANY other smaller companies) put so much passion and soul into their bikes, whereas most of the Trek bikes that I've looked at just seem rather bland. I'm sure they ride great, they just don't seem to have that soul that some other bikes do.

And if I had to choose one of the "big 3," it would probably be Specialized. I know some of their business practices are wack, but I just love the looks (and ride) of all of their bikes that I've checked out.

Just my 0.02! :mrgreen:
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